Real IR and Hugin have produced this special report on the convergence of IR and PR. Inside is an essential guide to the transparency directive, a panel discussion on changing roles of IR and PR teams and Marine Pouvreau on the challenges of controlling newsflow.

Shareholder activism often attracts a bad press. Depending on whose side a journalist’s sympathies lie, directors are portrayed as belligerent, barely competent and money-obsessed; investors as aggressively interfering, short-termist and money-obsessed. Yet, as practitioners know, the truth is often much less headline-grabbing.

A guide that gathers together the latest thoughts and tools for investor communication, from understanding, identifying and targeting shareholders, to the delivery of your investment story through interactive media.

The Transparency Directive is an important part of the European Commission's Financial Services Action Plan. But it has received relatively little attention from companies and market participants.

Non-financial reporting sets a number of new challenges for IROs. Public companies now face questions about a broad range of issues that come under the heading of corporate (social) responsibility. New approaches have to be developed to help investors understand these issues - and to encourage them to do so.

There's no one easy way for a European company to reach and attract US investors. But there are some sound principles that ought to be observed.

The web's fundamental attributes include interactivity, storage capacity, low cost access and multimedia. It enables IR teams to communicate with shareholders and analysts in many new ways. This guide is written to help you make the most of the web's unique strengths.