November 28th 2007
Raising your and your company's profile is the aim of The Star Entrepreneur Conference. It will provide you with:
• Access to key journalists from the UK's foremost media - both business and consumer
• Insight into how various media operate and how your business can feature within them
• Expert opinion from leading PR professionals
• Business PR success stories
Featuring Media Speakers
Jamie Oliver - Entreprenuer & Small Business Columnist, The Daily Telegraph
Katy Regan - Commissioning editor, Marie Claire
David Sumner Smith - former Programme editor, The Sunday Times Enterprise Network
Helen Bullough - Executive Editor, BBC2, Dragon's Den
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Expert Insight into Public Relations
Introduction to public relations
Flora Hamilton, former Director general, Public Relations Consultants Association
The Public Relations Consultants Association is the voice of public relations consultancies in the UK. It represents 70 per cent of fee income for UK public relations consultancies.
Public relations delivering at business start-up stage
Louise Mackintosh, Mantra PR
Mantra is a communications consultancy specialising in a unique blend of creative corporate and intelligent consumer PR. Our heritage lies in working with online start-ups (Mantra was founded in 2000, supporting the first dot com boom) and we continue to launch and raise awareness for some of the most innovative new challenger brands, both off and online.
Using communications to attract capital for business growth stage
Jonathan Simnett, Big Stick Communications and senior advisor - marketing, Ariadne Capital
Expert in generating PR ahead of VC deals
Public relations for realising the business's sales potential
Jim Hawker, Threepipe
Threepipe co-founder Jim Hawker has worked for start up companies across many key industry sectors and has won PR awards for work with the Adam Street Club, the UK's only private members club for entrepreneurs. Jim is currently working with celebrity entrepreneur Simon Woodroffe in launching Yotel, the new hotel concept located within UK and International airports.
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With success stories from
Karan Bilimoria - Founder of Cobra Beer
Richard Reed - Founder of Innocent Drinks
Sean Phelan - Founder of Multimap
Christina Domecq - Founder of Spinvox ________________________________________
Conference Programme
09.30 Registration and coffee
10.00 Introductions, then: what is news?
How national newspapers and business magazines operate plus insight into what business stories they are after
11.00 Success story: Richard Reed, founder of Innocent Drinks
11.15 Coffee break
11.30 How Radio and TV news operates and what is newsworthy for them.
12.15 Success story: Sean Phelan, founder of Multimap
12.30 Lunch - networking
14.00 Success story: Live interview with Christina Domecq, founder of Spinvox
14.15 The world of public relations
Public relations delivering at start-up stage
Using communications to attract capital for business growth stage
15.30 Tea break
15.45 Success story: Karan Bilimoria, founder of Cobra Beer
16.00 Public relations for realising the business's sales potential
16.30 Close
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When and Where
The one-day conference on November 28th 2007 will be held at the Adam Street Club, 9 Adam Street, London WC2N 6AA. The Adam Street Club is a private members club made for work by day and play by night. It is designed to help the budding entrepreneur in their day-to-day working and social life and comprises a bar, restaurant, library, meeting rooms and is fully Wi-Fi.