Before he became the star of the BBC's Dragons' Den, Theo Paphitis was saving Milwall Football Club, La Senza and other businesses.
Theo Paphitis is today one of the best-known entrepreneurs in the UK. His business story is an incredible rollercoaster. And his views on management and business are always fascinating:
"We have a very clear philosophy in this business and all the companies," says Paphitis. "The customer does not come first. Staff come first, then the customer... If I get them right and they're happy at their job and they're incentivised properly, then they'll look after the customer - no question about it. It's up to me to get their rewards right and their structure right and be able to motivate them and make sure they're happy in their job."