Tag Search Results - american


Kraft bid: Should Cadbury accept the corporate dollar? 04/01/2010
Kraft bid: Should Cadbury accept the corporate dollar?

As American food company Kraft prepares to raise its £10.1bn hostile bid for British confectioner Cadbury, Mark Artus of brand agency 1HQ asks the question: “To Kraft or not to Kraft?”

By Mark Artus - Comments (0)
How to crack the US 02/06/2009
How to crack the US

Adrian Moorhouse is no stranger to impossible challenges. Before starting his professional services firm, Lane4, he was an Olympic athlete, winning gold for the UK at the Seoul Games in 1988. Now, he's taking his firm Stateside. Can he go the distance?

By Rebecca Burn-Callander - Comments (0)
Don't be afraid to flop 01/06/2009
Don't be afraid to flop

Does your business need a boost? Perhaps a good old flop will take you to new heights.

By Peter Knight - Comments (0)
30/08/2007
Margaret Heffernan: What's so great about America?

What can we learn from the States? At this particular moment in history, mired in Iraq and with faces firmly turned against global warming, it doesn’t look like much.

By Real Business - Comments (0)
30/08/2007
FEATURE: Unravelling travelling

Airlines and hotels are desperate for business travellers. And that means fantastic deals for you. Matthew Stibbe travels from San Fransisco to Tallin to Leeds, in search of the best frequent flier deals, most stylish hotel rooms and tastiest restaurants.

By Real Business - Comments (0)
30/08/2007
Going to America

The American market is notoriously difficult to crack. We talked to three MDs who've made it in the US of A.

By Real Business - Comments (0)

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